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Research papers

Industrial marketing research in Europe

Marketing research is perhaps 50 years old. But almost all the pre-war surveys were concerned with domestic consumers and not with industrial customers. Although there is little doubt that some research inquiries into industrial markets were...

Catalogue: ESOMAR Yearbook 1963-1964
Author: Aubrey Wilson
June 15, 1964
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Citation

Wilson, A. (1964a, June 15). Industrial marketing research in Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/industrial-marketing-research-in-europe